![]() Macro-influencers: Have between 100,000 and 1 million followers and are often referred to simply as influencers.Mega-influencers: Usually have massive audiences of 1 million or more followers and may double as celebrities.Here’s a snapshot of standard influencer categories: Micro-influencers typically fall into the latter group. They typically have engaged audiences and a knack for creating content with an authentic feel.Īlthough some influencers are celebrities or high-profile professionals, many are regular people who’ve built their audiences organically. Social media influencers are people who have developed online followings due to their experience with or knowledge of a specific topic. Working with micro-influencers on YouTube offers unique opportunities and benefits you won’t get from partnering with celebrities or macro-influencers. In this article, you’ll discover why micro-influencers can be such valuable assets to your brand and understand how to effectively partner with them. Do you want to grow your brand with a little help from some influential figures? Have you considered influencer marketing but can’t seem to find the right partner(s)?
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